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Having gained a lot of popularity (especially with the millennials) in recent times, it left many of us asking a common question – “What is Functional Food, and what is its function?!”
Also called Nutraceuticals, Functional Foods are healthy foods fortified with nutrients, offering health benefits beyond basic nutrition. The concept of functional foods originated in Japan in the 1980s when the government started looking for healthy foods with proven benefits to better the health of the general population.
Functional Foods are fortified with vitamins, minerals, probiotics, or fibre and are nutrient-rich. Healthy foods like fruits, vegetables, nuts, seeds, and grains can be considered functional foods. Highly nutritious and with several powerful health benefits, functional foods protect against diseases, prevent nutrient deficiencies, and promote growth and development.
Missed breakfast is one of the most common phenomena in the life of a working professional. Skipped meals, on-the-go munches on junks, etc. are habits which every millennial is guilty of. The funny thing is they are even aware of the harm that these habits are doing to their bodies, yet are helpless. Maybe owing to dearth of time, or out of sheer laziness. Various lifestyle diseases have crept in courtesy such erratic eating patterns. Now you’ll find the millennials exploring healthy foods that would step in to take care of the basic nutrition needs. Consequently, the demand for functional foods soared. For millennials with an evolved outlook, healthy foods aren’t an option to just satiate hunger. It is also a way to up the immunity level, get rid of toxins, and also increase overall strength. In other words, a food option that’s an all-in-one.
Superfoods like Amla, Aloe Vera, Wheatgrass, Moringa, Turmeric, Tulsi and Giloy are the ideal functional foods to integrate into your diet. Vegan nutrition powders, gourmet commodities like desi ghee and raw honey – these healthy foods not only serve as preventive healthcare options minimizing the risk of diseases but also uplift overall wellness. Kapiva as a brand specializes in Functional Foods. Detox foods, immunity-boosting foods, or healthy foods which promote hair and skin health – the brand caters to one and all.
Wheatgrass Juice is the ultimate detoxifier. The Vegan Protein from Kapiva comes in a chocolate flavour; it’s not only a plant-based strength-builder but is also delicious. The Amla Juice, Aloe + Moringa Juice, Tulsi Giloy Juice and Aloe + Turmeric Juice, among many others, are for the upkeep of your immune system and overall wellness.
Functional Foods ensure a healthy digestive system, bones, muscles, eyes, etc. Count on the goodness of rare natural ingredients like Garcinia, Karela, Jamun, Noni, to name a few. Ditch the burgers and fries; make way for rolled oats, nutrition powder, dietary fibres, nutrient fortified cold-pressed juices, oils, and salads. When your eating habits witness a sea-change, you’ll be able to fully reap the benefits of functional foods.
We are a team of food scientists and Ayurveda experts at Kapiva. Our mission is to raise awareness and educate people on ancient principles and herbs found in traditional texts. We work together to develop the most comprehensive content on Ayurveda which is grounded in peer-reviewed, scientific research.
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